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Workplace Bullying And The Victim - 1644 Words

Workplace Bullying and the Victim When a nurse is bullied, she often develops the feeling associated with disappointment in regards to being a nurse and their ability to handle the bully. The feelings of failure manifest into actions. The nurse’s productivity decreases, which leads to actions of incompetency. Workplace bullying causes physical and emotional illnesses in the victim. Workplace bullying is a stressor. A stressor is defined as anything that generates stress. The body responds to stress by either distress or eustress. Distress is harmful to the body and triggers a somatic response to release glucocorticoids, cortisol, into the body. Nurses can experience memory loss, spikes in emotions, and difficulty maintains positive relationships under high levels of stress over an extended period of time. Studies ran by Khoshknab et al showed that â€Å"Humiliation, abuse, ridicule, and insults were the most common forms of verbal violence and held a significantly more severe negative effect on the victim’s mental health than other forms of workplace bullying† (Khoshknab, et al., 2015). Some stress-related diseases and health complications from prolonged exposure to the stressors of bullying: †¢ Cardiovascular Problems: Hypertension (60%) to Strokes, Heart Attacks †¢ Adverse Neurological Changes: Neurotransmitter Disruption, Hippocampus, and Amygdala atrophy o Gastrointestinal: IBD, colitis o Immunological Impairment: More frequent infections of greater severity o Auto-immuneShow MoreRelatedWhy Do Some Employees But Not Others, Become Victims Of Bullying And Workplace Harassment? Essay3704 Words   |  15 Pages become victims of bullying and workplace harassment? Introduction In today’s competitive world where every single person is trying to be better than his/her peers or subordinates, the instances of workplace aggression leading to workplace bullying and workplace harassment are very common. Work organizations are like any other social setting where scarce resources, competition, time constraints to complete goals, personality of individuals often leads to workplace bullying and workplace harassmentRead MoreBullying : Abolish Negative Workplace Atmosphere1339 Words   |  6 PagesWorkplace Bullying: Abolish Negative Workplace Atmosphere Bullies are like chameleons. What they do and say may not always be visible, but their words and actions still impact another person’s life. Bullying does not stop once you graduate; however it continues on into the workplace. This must be stopped. Workplace bullying is inappropriate and it produces unbearable environments that lead to negative workplace atmospheres. The main people involved in the situation, the harmful and destructive effectsRead MoreBullying Is The Lack Of Consensus Among Employers939 Words   |  4 Pagesthe greatest challenges to understanding and overcoming the phenomenon of workplace bullying is the lack of consensus among employers, researchers, and legislators as to what defines workplace bullying. Definitions of the phenomena overlap with some definitions being described as too broad or too narrow. Some complain that definitions are not precise enough or lack the span necessary to include all forms of workplace bullying. One reason there are so many definitions is because there are many componentsRead MoreThe Effects Of Workplace On Health And Wellbeing Of Their Employees1508 Words   |  7 PagesNowadays, workplace bulling is prevalent in all organisations across all industries, and it is of utmost importance for organisations to protect the health and wellbeing of their employees. Workplace bullying includes verbal, physical, psychological or social abuse by an employer or colleague at work. Rousseau et al (2015, p.287) define workplace bullying as ‘repeated occurrences of negative acts over a sustained duration’ in which victims are unable to defend themselves. Furthermore, Randall (citedRead MoreBullying Is Becoming A More Visual And Talked About Concern1142 Words   |  5 PagesBullying in the Workplace Workplace bullying is becoming a more visual and talked-about concern in the business world, and finding ways to deal with the problem of bullying is an issue that needs to be addressed. In a survey of European Union employees, an illness that was rooted in stress was reported in 28% of employees (Rayner et. al. 8). According to Rayner, bullying may account for much of this workplace anxiety. My co-workers and I were victims of a workplace bully. This behavior includedRead MoreWorkplace Bullying And Its Effects On Professional Status, Personal Standing, Isolation, Overwork, And Destabilization1084 Words   |  5 Pages Workplace Bullying David Kryger Bus 600 Management James Zeigler April 23, 2015 â€Æ' Abstract Workplace bullying is type of pervasive practice that an employee experiences from individuals who seeks out supremacy. Bullying can involve verbal, nonverbal, physical abuse and humiliation. This abuse can affect businesses with inefficient way of working that is both costly and preventable (Wiedmar, 2011, p. 35). There are many types of workplace bullying: threats to professional status, personalRead MoreWorkplace Is A Serious Problem For Nurses Essay1181 Words   |  5 PagesNurses Association [ANA], 2016). Despite their encouragement, bullying in the workplace is a serious problem for nurses. While there are no federal laws protecting nurses, many states have set forth regulations directed at reducing workplace violence. At this time, Colorado does not have any regulations, bills, or laws preventing bullying, incivility, or workplace violence. This paper will propose the introduction of the Healthy Workplace Bill (HWB) to the state of Colorado. Situation: Is This SomethingRead MoreBullying And Bullying Among Youth1429 Words   |  6 PagesBullying has been around for many years, yet it was only in 2014 that an official federal definition of bullying was released for research purposes. The Department of Education and Centers for Disease Control released this definition when they researched and surveilled bullying among youth (Gladden, Vivolo-Kantor, Hamburger, Lumpkin, 2014). Although many people associate bullying with childhood settings, it is actually something that can be carried on throughout adulthood, especially in the workplaceRead MoreWorkplace Bullying and Power Distance1403 Words   |  6 Pagesfor workplace bullying? Introduction The objective of this study is to understand the direct relation between one of Hofstede’s (2003) four dimensions and the risk of reporting for workplace bullying in employees among various organisational culture. Culture effects on reporting of bullying incidents to management due to authoritative distance between employees and managers, and create dissatisfaction at job even after reporting (Wornham, 2003). Many studies in the area of workplace bullyingRead MoreQuestions and Answer About Bullying, Types of Justice and Motivation1484 Words   |  6 PagesQuestion 1. Workplace bullying demonstrates a lack of which one of the three types of organizational justice? Question 2 What aspects of motivation might workplace bullying reduce? For example, are there likely to be effects on an employee’s self-efficacy? If so, what might those effects be? Workplace bullying demonstrates a lack of which one of the three types of organizational justice? According to Jerald Greenberg, organizational justice is refers to an employee’s perception of their

Dysfunctional Organizations Are Like Dysfunctional Families Free Essays

Quality, timing, and cost will all usually be less favorable than planned. Projects will be routinely delayed, costs will routinely be revised upward, quality will be at risk of being forgotten in the quest for profitability and timeliness, products will be at risk of many and/or severe defects, and customer satisfaction will lag behind more capable and less dysfunctional competitors. Similarly, a dysfunctional family will have parallel problems with achieving its goals. We will write a custom essay sample on Dysfunctional Organizations Are Like Dysfunctional Families or any similar topic only for you Order Now An imbalance of power is a frequent cause of dysfunction in families. Imagine: a family with several children embarks on a big project, a trip to Ocracoke Island, for xample. If one child is more demanding, needy, or otherwise exceptional, and the family has developed a dysfunctional behavior pattern centered on that child, things will be disrupted and plans will not work out. The child may have to stop at every rest stop, and take a long time getting back into the car, delaying progress on the trip. The father may know the ferry schedule for getting to the island, and know when the family needs to be at the dock, but he may not be able to change the child’s behavior, nor the behavior of the mother who caters too much to the demanding child. Random and unanticipated delays caused by the child, who has no understanding of the constraints the father faces, make them late and they miss the ferry, incurring additional cost of a night’s stay on the mainland. An imbalance of power is also a problem for large companies. I have worked for companies in which one top manager or one function, product styling, for example, can cause a nearly-perfect parallel to the dysfunctional family. The product styling group knows when they need to finish the design, but their Job is to make the product look attractive, and they have so any people involved, from multiple levels of the organization, that they can’t get it done on time. Top managers come through the studio to look at the new design, but, many having been engineers and designers in the past, they each see something they feel needs to be changed. Since they don’t come through the studio until the design is supposed to be nearly complete, their suggestions set back the design process, and the design is late. The engineers who have to integrate the design with functional parts are left to play â€Å"catch-up† with their designs, involving late changes, vertime, and a huge amount of rework to recast financial fgures, get revised quotes from suppliers, re-time the plans, etc. , etc. The suppliers, too, have to change their plans and designs and renegotiate with their suppliers in turn, and are delayed as well. Packaging, marketing materials, sales and service training classes, and many other efforts are all set back. Even if top management is understanding and â€Å"lets well takes sa’. n. y management at the top, executives or parents, to limit dysfunctional behavior and keep things on track. In my five different careers I have seen this same asic pattern repeated over and over, becoming nothing more than the standard way of doing business for some organizations. The only mitigating force I know of is having really sa’. . y upper management who understand how such things happen and are willing to actively work to avoid them. A smart top manager can rein in the overzealous designers, for example, and understand the principles of diminishing returns and the need to understand when â€Å"roughly right† is good enough. Similarly, the skilled parent can understand the problems caused by favoring one child over nother, and carefully manage the behavior of the individuals i n the family so that the familys overarching goals are met. Maybe it’s Just my experience, but I have seen that such skill and savvy are all too rare. Ethnic or national culture can be a significant factor in instances of dysfunction. Interestingly, management sa’. n. y and parenting skill are heavily influenced by cultural factors. In Western cultures where there is a strong value placed on individuality, managers can acquire the â€Å"gunslinger† mentality, which makes them think they have to do everything themselves and be the best at everything. With such managers collaboration and communication can suffer and, while they may be stars in their own right, the organization can suffer from the conflicts and snafus that will result. Similarly, in a strongly patriarchic culture, the father, feeling like he must be the all-knowing authority, may ignore the small child who hears the tire rumbling as it starts to go flat, and as a result miss the ferry due to a shredded tire and the time required to fix it. Organizations can become dysfunctional by promoting those who do extremely well. Some businesses promote engineers and designers who create great products to high level management ositions, and then some wonder why the organization does poorly. I have often noted that many engineers take this career direction because they don’t like dealing with people, and would rather â€Å"stick their head in a machine† and make it work as nearly perfectly as possible than negotiate with other people. To take someone who, by their nature, hews to Jobs that avoid interaction with people and put them in a Job that requires excellent people skills is asking for trouble. They will not only be uncomfortable and unhappy, but they may not understand interpersonal and organizational behavior well, struggle, and not do a very good Job. At the same time, to go back to engineering would be a terrible demotion and pay cut, so they are stuck, often for decades, in a position for which they are only marginally suited. Many parents, like many executives, were never suited or well prepared for their roles. Similarly, many parents become that by accident, perhaps through lack of proper attention to contraception, or through social imperatives – older family members who lobby hard for grandchildren, for example. Some parents had tough childhoods, for example, and never had the chance to witness good parenting as children, yet they ften find themselves responsible for a family with children and (perhaps) a spouse, and even elderly parents that need their care. In a society with little focus on or cultural knowledge around good parenting, they will be severely challenged to run a family effectively or avoid the mistakes that were perpetrated on them as children. Dysfunction tends to stick around and follow organizations and families. Thus, in creep in over time, and propagate forward from one generation or regime to the next. It is for this reason that sometimes a board of directors of a corporation will dismiss ot only a CEO but many of his reports as well, and bring in fresh management talent from outside the company to try to instill a new culture. While this is drastic and difficult in a business organization, it is even more difficult and disruptive to a family, and usually involves social service organizations and courts intervening in ways that may or may not produce better long term results for the family members. In both cases the situation must be extremely bad before such changes can be Justified, and a majority of such situations probably are never very well addressed. How to cite Dysfunctional Organizations Are Like Dysfunctional Families, Papers

Business Analysis and Valuation a Case of Vietnam

Question: Discuss about the Business Analysis and Valuation a Case of Vietnam. Answer: Introduction Advancement in technology makes the world appear smaller. Business has become easier than before as it can be conducted in any country in the world due to advancement in international trade. Brands originating in one country are available in another country such as BMWs. Globalization offers multiple opportunities which in turn give serious challenges to the business. Innovative marketing strategies are required for the business to sustain the competitiveness. The complicated process in product marketing is coping up with new changes. Effective marketing is meeting the changing demands and wants of the customer. Launching products in a new market brings forth new hurdles. Before developing marketing strategies, it is necessary to have a clear understanding of the new target market both its external and internal environment. Therefore, before assessing the results of international marketing strategies, it is essential to properly scrutinize the political, economic, cultural and legal factors of the target market. The report deals with marketing of Yeo Hiap Seng Ltd or Yeos products in the new target market- Vietnam. The purpose of this report is to develop a market strategy for launching Yeos products. The report presents the overview of the organization. Further, it gives detailed PESTEL and SWOT analysis of the target market along with the detailed market analysis. Further, it discusses the marketing strategy of Yeos Company to launch its products in Vietnam. In this context, the report provides details such as objectives and strategies, a positioning of the product, marketing mix, implementation, and control. Overview of the organization Yeo Hiap Seng Ltd is a drink manufacturing company in Singapore (Wong et al., 2013). This company is also an investment holder in Malaysia and Singapore. This company has rich heritage since several hundred years. It has laid its strong footprints not only in Singapore but also in Europe, Australia, New Zealand, US, Japan, China, Hong Kong, Myanmar, Pacific Islands, and Cambodia (McNeill, 2013). It manufactures its Asian drinks, and with the license from Pepsico, it also produces Mug Root Beer, Mountain Dew, Pepsi, and 7Up. The Asian beverages manufactured by Yeo include Justin and Pink Dolphin (Wong et al., 2013). It firmly believes in producing high quality of food and beverage products. Additionally, Yeo smartly manages other international brands such as Evian, Red Bull, Gatorade, Erika Diaries and Uni-President. This well-loved household brand is excelling continuously due to its innovativeness and intimate knowledge regarding customers needs and wants. With its hard work and eff ort, Yeo's has successfully established itself as the international brand and is expanding beyond Asian horizon (Lee et al., 2015). The vision of YHS is to be a leading food and beverage company in the global market. Its mission is to satisfy its customers with high quality products with its innovative strategies and by embracing excellence (Wong et al., 2013). Currently, it aims to launch its food and beverage products in Vietnam. For this purpose, it performs the market analysis of Vietnam. Along with it Yeo's marketing strategies, a positioning of the product, marketing mix, implementation and control will be discussed in the subsequent sections. Business environment A company must perform a detailed research on the target market before launching its products (Baker Saren, 2016). Therefore, Yeo performs Vietnamese functional food market research and considers both the internal and external factors that may influence its product launch. The first step of country analysis includes PESTEL analysis tool. It helps in investigating macro environmental factors that may affect Yeo Hiap Seng Ltd (Kotler et al., 2015). In the business world, the word macro environment refers to external factors that affect decision making, performance, and strategies of organization (Nguyen, 2013). It will be followed by SWOT analysis that is useful to address the marketing pillars- price, product, place of sale and promotion." Next to it a more in-depth market analysis is performed to review the market characteristics of Vietnam. Figure: Decision framework for entry into foreign market (Source: self-created) PESTEL analysis Figure: PESTEL model with two additional components (Source: Nguyen Ha, 2013) Political factors- According to (Nguyen, 2013) since 1975, Vietnam is holding a tight grip on its power. This single-party state follows a communist ideology. Since 1986, Vietnam is undergoing serious political and structural reforms. It has become more open for civil participation, which in a way supports its vision to become a modern and industrialized nation (Griffin, 2016). In comparison to other countries Vietnam has lesser political turmoil or a threat of terrorism. Its political stability is the key to growth. Recently, Vietnam has been accepted as a member of World Bank, Asian Development Bank, Asia-Pacific Economic Cooperation forum, United Nations, International Monetary Fund and World Trade Organization (Nguyen Ha, 2013). These are the traits which make it an attractive trade and investment partner. According to Wertheim-Heck et al., (2014) Singapore and Vietnam have outstanding and multifaceted bilateral relationship. In 2012, there has been the improvement in trade figures. Singapore exports to Vietnam grew by 13% and Vietnam exports to Singapore increased by 18% (Gates et al., 2014). In 2014, the third largest foreign investor in Vietnam was Singapore, which contributed 1300 projects and a total investment of 32 billion US dollars. Both the countries have good cultural relations as well. The Vietnamese students who are highly proficient in English and have completed junior secondary school receive scholarships from Ministry of Education of Singapore. Both the countries have a shared interest in endorsing mutual trade and investment. The fast growing economy of Vietnam along with its structural reforms is a great opportunity for further development of trade and investment relations (Bachelor, 2013). Economic Factors There is a robust transformation in the economy of Vietnam. It has changed from the poorest country in the world to lower-middle income country. In 2010, its income per capita was reported to be 1130 USD. In 2013, the GDP per capita of this country reached 1765 USD (Griffin, 2016). According to Wertheim-Heck et al., (2014) Foreign Direct Investments level in Vietnam has been sustained for 10-12 billion USD/year. Vietnam is leading in the world regarding stock market. In 2014, the net foreign inflow was found to be 107 million USD. In 2012, the consumer spending in Vietnam had increased by nearly 100 billion USD. The value of food expenditure has increased from 23,102 million USD to 31,500 million USD in the period of 2010-2013 (Gates et al., 2014). According to reports of Nguyen Ha, (2013), Vietnam is found to be the fastest growing FMCG market particularly in the area of dairy products, beverage, and foods showing 21.5% growth in the year 2013. In 2013, the inflati on rate has significantly reduced by governments intervention to below 6%. The central bank is reducing the interests rates to support business in Vietnam. Therefore, foreign investors can easily access funds in Vietnam (Griffin, 2016). Social Factors According to Wertheim-Heck et al., (2014), the total population of Vietnam is approximately 94 million and for every dependent individual with age 15 or above 60, there are two or more working individuals of age range 15-60. There are several health concerns in Vietnam rising due to modern lifestyle, which includes, increasing consumption of fast food, tobacco, and alcohol abuse. Hence, there is a number of cardiovascular diseases reported in Vietnam. According to reports of (Lee et al., 2015), there is massive growth of middle-class consumer segment and spending with 46 billion USD in 2012. There is the increase in food and beverage industries in Vietnam (Gates et al., 2014). Technological Factors- Vietnam is developing in the field of technology. It spends 10% of its GDP annually in telecommunication, energy, sanitation, and water and transport system, which are essential for modernization and industrialization in the country (Tuan Yoshi, 2016). The government of Vietnam is planning to purchase patent in the areas such as information technology, automation, and manufacturing. The country is the week in food process technology because of which it does not manufacture high quality of food which is an influential factor for Yeo (Gomez et al., 2014). Environmental Factors Vietnam experiences diverse climate. The summer temperatures may rise to 400C. It hampers businesses depending on hydroelectric plants due to regular power failure (Griffin, 2016). Yeo may suffer in its business as many of its products needs refrigeration. Additionally, Vietnam is reported with the high level of pollution that may trigger high-risk conditions such as heart strokes (Gates et al., 2014). Legislative Factors- The food and safety laws of Vietnam indicates that to be licensed the food products must meet the health and quality standards. It must meet all the requirements related to advertisement, labeling, importing and exporting. The import tariff for functional food products is marked at 30% in addition to 10% VAT tax (Lam et al., 2016). Conclusively, Vietnam welcomes foreign investment because of its political stability and strong economic growth. Vietnam has transparent, and open market and other factors are also favorable for Yeos product launch. It has an inexpensive workforce, abundant resources, and a good geographic position. However, there are some challenges faced by Vietnam, which are, poor infrastructure, an absence of predictability, low education attainment, and skills. SWOT Analysis Strength- Vietnam attracts foreign investment due to rapid growth in food processing industry. There is the increase in brand recognition among the Vietnam consumers particularly the wealthy and the young class. Alcohol and another beverage consumption are significantly increasing in Vietnam. The main advantage for domestic manufacturers in current global instability includes a stable supply of raw materials, agricultural products, and pricing system (Gates et al., 2014). Weakness- The income consumers face disparity due to a difference in income earnings between urban and rural areas. Except for sectors like dairy and confectionery, the overall food processing industry is very fragmented. The country is too slow in adopting latest technology in the food and agricultural sector. It may significantly hamper Yeo's production system. Although the government is giving its best effort, Vietnam's infrastructure is still weak. The transport system is weak with ports and railways not meeting the economic growth and has the little link with the outside world (Gomez Tuan, 2014). Opportunity- The market barriers may be eliminated if Vietnam joins the WTO, which may benefit the exporters. The competition may increase with redesigning of trade restrictions. The lifestyle changes in urban areas are positive with consumers mainly demanding high quality and expensive food items (Tuan Yoshi, 2016). Additionally, there is the increase in income and convenience in urban areas. There are more investment opportunities in Vietnam due to its increasing domestic market, export facilities, cheap labor, and successful privatization of food companies. There is the increase in investment in food and beverage industry due to higher consumer spending in soft drinks and alcohol. Therefore, drinks manufacturers can come up with diversified products with health benefits to attract consumers. The tourism industry is growing with increased profitability and convenience for packaged goods. The agricultural sector, however, requires a strong investment, which may enable the investors to count on "support policies of the state" (Nguyen et al., 2015). Threats- following the Vietnams WTO membership, the small companies may remain behind in the fierce competition due to lack of affordability to exist in the market. The inflationary pressure may arise due to Vietnam Dong devaluation. In 2010, there was the rise in consumer price inflation. The BMI predicts a rebound in the mid double-digit year. Manufacturers in the food industry may face a risk of profit due to increase in the cost of agricultural commodities (Griffin, 2016). Market analysis There are several health concerns in Vietnam rising due to modern lifestyle, which includes, increasing consumption of fast food, tobacco, and alcohol abuse. Hence, there is number of cardiovascular diseases reported in Vietnam. People are increasingly opting for health drinking habits, which is an added advantage for drinks manufacturers. The health supplement market has grown by 11% by the year 2013. Evidently, the Asian consumers are demanding products that may support their busy lifestyle. Therefore, Vietnam welcomes more entrances in the health supplement industry (Wong et al., 2013). Since last five years, there is a tremendous growth in the food market. By the year 2012, there were 1785 enterprises in Vietnam selling more than 10,000 functional food products. The high cost of the food products is due to the lack of development in technology and high import tax. Yeo may reap added advantages by manufacturing functional foods in Vietnam. To combat the growing health disasters es pecially the cardiovascular diseases the government is advocating higher consumption of functional foods by supporting the customers. However, the Vietnam Association of Functional foods fails to supervise the market appropriately with inadequate punishments for the derogations (Griffin, 2016). The consumer survey by Gates et al., (2014) in Ho Chi Minh City showed the higher preference for health among consumers and high spending on milk, food, and other beverage products. The major channels for distribution include supermarkets, drug stores, online stores and specialty stores. The drug stores will be permitted to sell the functional foods only if it has Certificate of Food Hygiene and Safety (Gomez Tuan, 2014). Supermarkets were found to be an effective distribution channel for drinks and other beverages. Consumers in Vietnam are not comfortable with online marketing. Yeo must carefully choose its distribution channel depending on its product types and storage requirements. Marketing strategy The Yeo Company has analyzed the external and internal factors of the target market- Vietnam. Therefore, the next objective to the market entry is to develop a marketing strategy. However, there is no specific strategy; best action should be taken depending on the circumstances. A business must identify the risks, the controlling level, and the required resources. Figure: Target market entry, risk resources, and control (Source: Nguyen Ha, 2013 ) Market segmentation Firstly, the target segment includes people from all groups, with the geographic region in the market segmentation being the urban area. Yeo's beverages are applicable for consumption by both the middle and the upper-class consumers. Yeo's products contain low calories. Therefore, it has health benefits that may give the advantage to the diabetic patients. Positioning of product The product shall be positioned in the market in a manner that will attract the early adopters. The positioning of the product includes sports segments, women, and men of all ages groups as well as children. Firstly, Yeo must explain its customers about the usefulness of the product, its innovativeness and its difference from the other products of the competitors. Simultaneously, it must vigilantly note customers feedback and expectations. Secondly, it must create an appeal for its brand by vigorous advertisements (Cushnan, 2016). Implementation and control Creating awareness among the consumers is a vital step in any business. According to Kotler et al., (2015), the key strategy is to use sports person for endorsing the food related product. The reason being sports person are the icon of fitness and health, therefore; clients tend to believe the health benefits of the products and eventually accept them. The strategic positioning of the product can be enhanced by using blogs in the internet and online marketing through Facebook, Twitter. This will help stimulate the young consumers quickly. Digital marketing (using viral videos, SEO) can easily increase product awareness (Cushnan, 2016). The three core elements of product strategy include- distribution, promotion and customer support (Baker Saren, 2016). Yeo can choose from one of the distributing channels in the Vietnam discussed above after carefully considering the pros and cons. Promotion greatly depends on the online presence of the product and rigorous advertisements. The crowd based campaign is an additional boost to increase the customer support. Such campaigns provide an opportunity to speak with media analysts to brief details of a product and its relevance and ensure long-term market presence (Rundle-Thiele et al., 2015). A successful promotional activity determines the success rate of a product after its launch in the market. Customer will develop a positive concept of the product once they are convinced that it offers both mental and physical vitality. This will work as the template for the next step that is expanding the product distribution (Baker Saren, 2016). Packaging plays the major role while ma rketing, however, it must meet the food and safety standards as discussed earlier. It must have a distinct catchy logo and relevant product information as per the guidelines of Vietnam. The product must receive approval from FDA. One can determine pricing rates by using the cost-plus method. It involves getting the desired profit by calculating the overall production and other promotional costs of products. At the initial level, penetration pricing system can be used which means setting the product at the lower price initially for faster diffusion of product in the market (Tuan et al., 2016). The organization has to initially trust the agents as the product moves from the from supplier to manufacturer to wholesaler to retailer to consumer (Kotler et al., 2015). The distributors will ultimately deliver the product to the customers. They must be paid high fees initially as they are the final representatives of the product. See the Appendix for the action plan. Conclusion Conclusively, the food and beverage industry is growing well in Vietnam, which is attractive for foreign investment. Consumers are more interested in buying local Vietnamese products. Therefore, YHS ltd must work hard to establish its market. The great potential of Vietnamese market is evident through PESTEL analysis. Food manufacturers can generate huge profits by delivering health benefits to the consumers. It is apparent from the market analysis that Yeo Hiap Seng Lt. has great opportunities in the Vietnamese market. Vietnam welcomes foreign investment because of its political stability and strong economic growth. Vietnam has the transparent and open market, and other factors are favorable for Yeo's product launch. It has an inexpensive workforce, abundant resources, and a good geographic position. However, there are many threats as discussed under SWOT analysis that is not under the control of Yeo Company. Therefore, Yeo must take appropriate decisions keeping in mind all the pro s and cons of the Vietnamese market. However, further research regarding competition among the food and beverage sector in Vietnam is recommended before Yeo makes its entry into Vietnam. The learning outcome of this study includes clear concept about business strategies, market research, analysis of the external and internal market environment, a positioning of product and services and finally reaching the customers. References Bachelor, O. (2013).Business analysis and valuation a case of Vietnam dairy products joint stock company (vnm)(doctoral dissertation, Vietnam national university). Baker, M. J., Saren, M. (Eds.). (2016).Marketing theory: a student text. Sage. BBC. 2013. Vietnam profile. Available at https://www.bbc.com/news/world-asia-pacific-16567315 ( referenced 16. March 2014) Brown, D. (2014). 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From Product To Category: How An Innovative Product Type Could Grow Into A Dominant Product Category. In2016 Global Marketing Conference at Hong Kong(pp. 1116-1117). Lee, K. S., Lim, G. H., Tan, S. J. (2015). Conventional strategy frameworks and their applicability to SMEs: Lessons from a case study.Journal of Small Business Strategy,10(1), 25-40. Lee, K. S., Lim, G. H., Tan, S. J. (2015). Conventional strategy frameworks and their applicability to SMEs: Lessons from a case study.Journal of Small Business Strategy,10(1), 25-40. McNeill, L. (2013). Sales promotion in Asia: successful strategies for Singapore and Malaysia.Asia Pacific Journal of Marketing and Logistics,25(1), 48-69. Nguyen, H. (2014). Vietnamese Functional Food Market Research: case study: Raisio Benecol the Vietnamese Cardiovascular Health Market. Nguyen, L. D., Mujtaba, B. G., Cavico, F. J. (2015). Business ethics development of working adults: a study in Vietnam.Journal of Asia Business Studies,9(1), 33-53. 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Food safety in everyday life: Shopping for vegetables in a rural city in Vietnam.Journal of Rural Studies,35, 37-48. Wong, D., Chong, A., Qiu, S., Lin, J. (2013). Report on soft drink market (business development).